Globalisation: how far has it gone?

“We have also witnessed the rise and globalization of the 'brand'. It isn't just that large corporations operate across many different countries - they have also developed and marketed products that could be just as well sold in Peking as in Washington. Brands like Coca Cola, Nike, Sony, and a host of others have become part of the fabric of vast numbers of people's lives" -  http://www.infed.org/biblio/globalization.htm

Brands like McDonalds and Coca Cola are all over the world. Where ever you go you are likely to be able to find both very quickly. The yellow M is a trademark that most of the world will be aware of and visit regularly. But how did it happen?

Trade has always been something that has happened between countries. For example, England and India with tea. But, we have also learnt to copy the cultural foods of others too. There are many different cusines available on the high streets and they are a fine example of globalisation and how far it has gone.

Whenever there is a world tournament there are recognisable companies that sponsor them. For example, with football tournaments there is always a beer company as well as many food chains. They also supply many of the fast food that can be eaten by the people who attend the matches. This is an example of glabalisation because in countries far away from where the companies originate from, people are able to get american beer and food.
Companies also chose to go out to poorer countries because they can get away with paying the workers less money. This proves to be profitable for them because they gain most of the money that people pay to get their products.

Globalisation has definetely gone far in the world. Companies has truly gone worldwide and you could probably find your favourite big fast food chain where ever you are in the world now. In such a short time this has happened. What will the future be like?